In today’s digital-first world, running a restaurant isn’t just about great food—it’s about getting found online. Google Ads can help you bring in more footfall, increase online orders, and grow your brand locally. Here’s how restaurants can use Google Ads effectively to bring more people to their tables:
1. Target Local Searches (Location-Based Campaigns)
People often search “restaurants near me”, “best biryani in [city]”, or “veg thali near me”.
âś… Use location targeting to show your ads only to nearby users
âś… Bid higher for keywords with high local intent
✅ Add “Near Me” and your city name to keywords
📍 Example: “Best Chinese Restaurant in Patna” or “Affordable Veg Thali near me”
2. Highlight Unique Selling Points (USPs)
Your ad should tell users why they should visit your restaurant.
✅ Mention top USPs like “Live Music,” “Free Wi-Fi,” “Pure Veg,” “Family Friendly,” etc.
âś… Use them in headlines and descriptions
🥳 Pro Tip: Use emotional triggers like “Celebrate Your Weekend with Delicious Food + Live Music!”
3. Promote Google Maps & Call Button
Most people click-to-call or look at directions.
âś… Run Local Search Ads that show on Google Maps
âś… Add a call extension and location extension to your ad
âś… Enable click-to-call for mobile users
đź“ž Easy-to-click buttons = More table bookings & walk-ins
4. Run Offers in Ads to Attract First-Time Customers
Offers work like magic!
✅ Run Google Ads promoting offers like “Flat 20% Off on First Order” or “Free Dessert with Every Meal”
âś… Use callout extensions to highlight deals
đź’ˇ New offers attract new customers AND make your ad stand out.
5. Use High-Converting Landing Pages or Google Business Profile
âś… Link ads directly to your Google Business Profile or a simple landing page with:
- Photos of food
- Location
- Menu
- Reviews
- One-click booking or calling option
🍔 People eat with their eyes first—good visuals = more clicks.
🔥 Bonus Tip: Retarget Previous Visitors
Run remarketing ads to people who visited your site or menu page but didn’t convert.
âś… Show tempting dishes or deals to bring them back
âś… Use Display Ads or YouTube Shorts Ads to remind them
âś… Final Thought:
Google Ads can help restaurants drive local traffic, increase bookings, and boost visibility, even on a small budget. Whether you’re running a cafe, dhaba, or fine-dine—one smart ad campaign can fill your tables every evening.